"Figure 5: Proportion of overseas residents' visits to the UK by purpose and region of residence, 2013","" "","" "","" "Notes","" "Unit","% (Percentage)" "","" "","Holiday ","Business","Friends and Relatives ","Miscellaneous" "North America","39.7","23.1","27.8","9.5" "Europe","37.6","26.2","27.8","8.4" "Other Countries","43.1","15.8","31.9","9.1" "Total World","38.7","24.2","28.5","8.6"